Kalakaari-Haath
Enabling Artisans reach a Global Audience
Design of an application to help artisans in India expand their reach by helping them with price optimization, logo design, packaging, and social media. The application was designed to be universally accessible for Digital Migrants by incorporating findings from physical user-research and usability testing.
Overview
Client
Self-Initiated with Cognizant
Date
November 2022 - December 2022
Product Category
Sprint, User Research and Experience
Discover: Understanding how Users sell their craft right now, and what roadblocks they face
Conducting physical user research at Bikaner House, Delhi by interacting with diverse artisans and understanding how they create and sell their crafts.
Who is the User?
How do Artisans sell their craft right now?
Mappig out their journey from discovering what they want to create to getting revenue. While the problem is multi-fold, to start with we converge on how they sell their craft.
How will the User Adopt our Platform?
